Just received a very cool, interactive email creative from the folks at LinkedIn. It sort of caught my eye, but when I looked closer it was nearly all dynamic content.
The email creative included photos of many of my LinkedIn contacts, along with call-outs featuring their names. If you're on there and didn't want to be, sorry about that. However, I still think it's a very cool use of relevant, dynamic email content. Have you implemented an email like this before? What challenges did you face? I'd love to hear from you.
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