Inspiring words...

This is a great quote that my good friend Bryce told me about last year, he even engraved it on a plaque and gave it to me to hang on my wall. I've been staring at it for the past twelve months and it's always refreshing.

"If you don't take action to accomplish your goals, you will be used to accomplish someone else's."

If you're the type of person that's "bigger than your fishbowl", you might find these words inspiring. I believe that there can be great honor in helping others acheive their goals, especially when you're recognized and rewarded for your hard work. However, if it's keeping you from achieving your personal, professional or family goals and it's not fulfilling, then you truly can't be happy. This week I finally felt the meaning of this quote that's been hanging on my wall for the past year. Here's to dreams, goals and the opportunities we all face.

Thanks Bryce!

Twitter Marketing

I've been out of touch for the past week, preparing for LeadsCon and getting back and caught up with everything. In the past month, I've been using twitter for personal communication, and it has it's pros and cons. I was reluctant to use it, since it seems like a gimmick. I can tell you this, there are a crap load of spammers on there already, hitting everyone up with all sorts of crap. It kinda reminds me of some friends of mine. Anyway... I've used my personal twitter account to communicate with friends, post to my facebook, grow my network and promote my blog. Overall, It's been a useful tool and somewhat addicting...

In the process of preparing for the event, I had a late night epiphany, one of those ones that hits you at 2am when your sleeping. You have to get out of bed and move on it right away, cuz it's so cool. I realized that I needed to setup a Twit account for my biznass, so I quickly set it up and customized the design to fit our branding. Then, I searched out everyone tweeting about the conference using http://search.twitter.com It allows you to find people talking about the event, the same people that are going to the event... I quickly added 200 people that commenting on LeadsCon. In addition LeadsCon had a Twitter account, so I added everyone connected to them. It wasn't long before all the add requests started coming back to me. I quickly had a list of people, a captive audience of people attending the event. I was back in bed by 3:00am and able to have that all wrapped up. Then throughout the event, I sent out promo updates, links to our site, and funny stuff to generate some buzz...

The effect was a TON of people that were hitting up our booth telling us they've been following us on their twitterberry (twitter app for bberry) and asking "Who's the hilarious person writing all this stuff on your twitter account? I've gotta meet them". In addition, I'm still adding people who are talking about the event, and communicating ongoing messaging to the list. I've even had a couple of business offers come through on DM.

That is incredible targeted, mobile, relevant messaging at it's best. I love this stuff...

CP