News Site Spammers: Vibrant Ads

I'm going to take this opportunity to go on an advertising rant. Have you ever been reading a news site, such as Fox News and as you scroll down the page... 10 pop-ups appear and block your view of the content. It's absolutely the most intrusive form of online advertising I've seen. In my mind, this is horrible positioning for this advertiser, as well as all those who place ad's with this type of media. What's hilarious to me is the fact that they proudly display their logo "Vibrant Ad's" in the pop-up that's now blocking my view. In my mind, this is poor brand management at it's finest for Vibrant. This morning, I was so ticked that I sent them an email telling them "Congratulations, you're the most annoying advertisers on the web". Hahah

If you're interested, there is a simple way to block this type of content, specifically from this publisher using Internet Explorer, I couldn't find the steps in Firefox, but i'm sure it's possible. It is very simple, and you can avoid the constant frustration and bombardment you'll see from these type of Vibrant Ads.

Block Vibrant Ads from sites you visit

1. Simply open IE
2. Click on tools
3. Select internet options
4. Click the security tab
5. Highlight restricted sites.
6. Click on the sites button below it
7. Add this site to the zone: enter this just as it look's *.us.intellitxt.com
8. Then restart internet explorer

This will work as long as their publishing the ads from that domain. I'll continue to monitor it, and update the domain as necessary.