Thursday, January 22, 2009

Social Media Traffic

I received a question via linkedin from an associate. They were asking what social media tools are most valuable to promote your business. I posted a response that you can read here. I think many people would assume LinkedIn is the business leader. However, I feel that FaceBook is quickly becoming the leader because of how sticky it is, and the variety of users it attracts and the availablity of applications.


This had my attention, so I did a quick check using http://www.compete.com/ to see how much traffic each of the big players generate.


Check this out... As I suspected, Facebook has almost ten times the traffic as LinkedIn. Nearly 60 Million hits last month, compared to Linkedin 12 million. I still think all of the platforms can be valuable, and can be used together to promote your business, but Facebook has got some serious clout.

A few months ago, I posted about a keynote given by Anthony Lye, the VP of CRM for Oracle. They're rapidly building ways for companies to integrate their CRM with Social Media profiles. This is very cool technology that will allow companies to better understand and market to their consumers. When you make changes to your profile, you're data is updated in the companies CRM. It doesn't get any more targeted than that...



What do you think? What platforms do you find the most valuable for your business?

1 comments:

Dr. Sally Witt said...

Hi Carson,

You did a great job in your answer to Tom on Linked In, and wanted to visit your site to see your post.

I left a pretty detailed reply, too, on Linked In.

Many business people ignore Facebook and MySpace, and it could be a big mistake for them.

I think that the traffic numbers are not necessarily what each person needs for their own business, but the numbers of the people that will pay attention to them and their type of networking or business style/products/service.

We are on the same wavelength, and it is a pleasure to meet you.

Please connect with me on Linked In, and anywhere else that you find me.

I would also like to invite you to do a video interview with me. You can see some of my 10 minute interivews and series on youtube.com/drsallywitt.

I also have a radio program with an international audience at blogtalkradio.com/drsallywitt.

Have a wonderful day,

Dr. Sally Witt
Social Media Maven
www.drsallywitt.com