In 2009 all signs are pointing to an increase in marketing spend in the education space. I think this is a sign of more to come from the non-traditional post-secondary education market.
I really enjoyed both of these spots. However, I like the professor the best because the message is so powerful and inspiring. "I've failed you, the system has failed you." The traditional education model is broken and we need change. They're making bold promises. They're playing on the emotions of everyones discontent with the current economy and market. If they can actually fulfill on their promise, look out...
"Where is it written that you can't change your life? That's just the thing...It isn't written anywhere".
They're branding is strong at the end, with their mark featured predominently. I think the message is different enough that it creates curiosity. The message is clear, they're changing higher education. Overall, I think it was well done, much better than other education spots I've seen.
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1 comments:
Great videos Carson - interesting double meaning in that there is a rise in the "marketing of education" and there is a rise in the "use of education to market". These videos are a bit of both in that they also do a good job of introducing a new concept, and leading a thought, without really being too "pitchy". Great find.
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