Social Media - Your Brand is Your Reputation

I found this video this morning, very insightful. It's part of a series on the American Express Open Forum for business. In this video, Seth Godin, one of my favorite authors and speakers is talking about branding and social media.

My Takeaway...

In the past, branding was largely controlled by the marketing team and ad agencies. Instead, now your brand is now becoming your reputation and how you behave in your interactions internally and externally. It is up to everyone in the organization to influence the brand for the better, and ensure your consumers have a positive perception of your company and your products and services.

One interesting thought... As I share this post, I’m influencing the brands of both American Express and Seth Godin.

Checkout this video...