Eloqua Experience Part I

The past two weeks have been crazy, I haven't had much time to rest or even post for that matter. We took a family trip to the marketing mecca of Disneyland in So. Cal. Then when I returned, I jumped back on a plane back to Las Vegas for the Eloqua Experience conference.

I'm still wrapping up the conference tomorrow, so I won't publish a full report yet. I wanted to get some of this information out there, so I thought I would make an initial blast. Old info is never good anyway....


This conference has been amazing. In the past few days, I've had
the chance to network with over 400 top marketers from all over
the world who use the Eloqua marketing platform. Where else can a knucklehead like me talk strategy with the marketing director of Seagate, 54,000 employees and 13 BILLION in revenue for 2008 or Dr. Robert Cialdini psychologist and master of persuasion marketing?

These are some of my highlights of the event:

• Marketing automation can increase your ROI 10x without adding any additional team.
  
• My nomination for an Eloqua Markie award gained 2nd Place finish in the Interactive Marketing category. Although I hate being the first loser, there were many submissions from the 550 Eloqua clients, so this is an honor that I appreciate.
  
• The most powerful moment of persuasion comes after admitting your weakness. Talking about your strength, and then admitting weakness is the worst thing you can do. - Dr. Cialdini.
  
• The fear of losing value, is more powerful than the desire to gain value. - Dr. Cialdini - you can always win with a good take-away.
  
• I was able to add at least 50 top marketers to my professional network.
  
• I should avoid playing Texas Holdem with my own money. Although, I did lose... I did end up playing at the final table in the 300 person Texas Holdem competition. I went all in on the first hand, better luck next time.... It's a good thing they were fake chips...

More to come...