The Encore Effect

A few weeks ago, I had the chance to help with another book launch via email. Mark Sanborn, who wrote "The Fred Factor" published a new book on 9/2 called "The Encore Effect. I had the chance to help develop the email offer in conjunction with my collegue and fellow gentleman Douglas.

I was introduced a few years ago to Marks earlier book The Fred Factor by a collegue (Kelly) who gave me a copy to checkout.

During this book campaign, I had the chance to tell Mark about my friend who introduced me to his first book. After inquring about the experience, Mark called Kelly to thank him for supporting his projects. It turns out, Mark sent Kelly an autographed copy of the book.

It's always nice to make connections that end up benefiting those that you build relationships with. I'm a networking junkie...

In appreciation for how great this guy is... checkout his new book The Encore Effect